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Richard Kirshenbaum is an experienced entrepreneur and renowned author, the CEO of the advertising agency NSG/SWAT, a leader in boutique branding. He has lectured at Harvard Business School, is included in Crain's New York Business list of successful businesspeople "40 under Forty," and is a member of the Advertising Hall of Fame.
About the book
The young Jewish woman Josiah Herzenstein had to change her name to Josephine and flee her native Poland to Australian Melbourne. From nothing, she started a small cosmetics business, eventually turning it into a true beauty empire. The immigrant from Canada, Constance Gardiner, was the first to introduce marketing strategies in the cosmetics world and hired the dark-skinned Cici Lopez to her store, who would go down in history as the creator of the hair straightener. Every step Constance and Josephine take gradually brings them closer together. But there is no talk of partnership. Against the backdrop of creating new lines of cosmetics and marketing innovations, McCarthyism, turbulent changes in the larger world, and the secret cultures of forbidden clubs, compliments, and envy, these two women will compete for the title of queen of cosmetics. And they know all too well that victory, like beauty, requires sacrifices.
Reviews
A vivid portrait of glamorous, luxurious women competing for the crown of the queen of cosmetics.
Kirkus
This story is like a delicious and coveted treat! The fates of the pioneers of the cosmetics industry in all their glory. I can't wait to get started on the adaptation of this novel.
About the book
The young Jewish woman Josiah Herzenstein had to change her name to Josephine and flee her native Poland to Australian Melbourne. From nothing, she started a small cosmetics business, eventually turning it into a true beauty empire. The immigrant from Canada, Constance Gardiner, was the first to introduce marketing strategies in the cosmetics world and hired the dark-skinned Cici Lopez to her store, who would go down in history as the creator of the hair straightener. Every step Constance and Josephine take gradually brings them closer together. But there is no talk of partnership. Against the backdrop of creating new lines of cosmetics and marketing innovations, McCarthyism, turbulent changes in the larger world, and the secret cultures of forbidden clubs, compliments, and envy, these two women will compete for the title of queen of cosmetics. And they know all too well that victory, like beauty, requires sacrifices.
Reviews
A vivid portrait of glamorous, luxurious women competing for the crown of the queen of cosmetics.
Kirkus
This story is like a delicious and coveted treat! The fates of the pioneers of the cosmetics industry in all their glory. I can't wait to get started on the adaptation of this novel.
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